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Here’s The Internal Email That Target Sent To Their Employees Following The Pride Month Disaster – Things Went From Bad To Worse

Target lost billions in market value after conservatives called to boycott the retail giant, whose 2023 “PRIDE” collection featured a “tuck-friendly” swimsuit to obscure male genitalia and other items designed by a brand that specializes in Satanist-inspired merchandise.

A week ago Wednesday before the controversy erupted, Target’s stock closed at $160.96 a share, giving the big-box chain a market capitalization of $74.3 billion.

As of early trading on Thursday, however, shares of the company were trading off 1% at $141.76 — capping a weeklong tumble that has shrunk the “cheap chic” discount retailer’s value to $65.3 billion.

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That amounts to a 12% drop that has shaved a whopping $9 billion off the company’s market capitalization.

Target said on Tuesday it was removing some items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month after intense backlash from some customers who confronted workers and tipped over displays.

“Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and well-being while at work,” Target said in a statement on Tuesday.

That was for the public but their internal email shows that they double up their game.

Here is the internal email that Target sent to their employees following the Pride Month disaster that has caused them to lose $9B in one week, where it goes from standing with the “LGBTQIA+ community” to the anniversary of George Floyd.

Email below:

Absolutely ridiculous. This is simply NOT needed to run a retail company. Some things are best left alone.

Target said that customers knocked down Pride displays at some stores, angrily approached workers and posted threatening videos on social media from inside the stores.

That was just days after Target CEO Brian Cornell had defended the LBGTQ-friendly merchandise, saying it was “the right thing for society.”